PHỞ

Pho Hoa Noodle Soup “Phở Hòa” was founded with a simple goal; to craft a healthy bowl of phở using Vietnamese flavors and spices.

Established in 1983 in California, Phở Hòa has rapidly grown to be the leader in the Vietnamese food, fast casual industry.

After the fall of Saigon in 1975, an influx of Vietnamese refugees arrived in the United States with little to their name.

From humble beginnings with less than 400sq ft of space, Mr. Binh Nguyen had a vision for the brand:
“I wanted to create a way for Vietnamese refugees to assimilate into their new environment while having the opportunity to elevate their status to become entrepreneurs and being a part of the American Dream.”

In 1985 Phở Hòa expanded its brand by opening its flagship store on Tully Rd. in San Jose, a popular hangout spot for the Vietnamese community which still stands strong today.

Shortly there after Phở Hòa pioneered the first Vietnamese franchise in the United States by expanding the brand locally and internationally.

Now with over three decades of experience and a global reach, Phở Hoà has become a household name serving millions of bowls annually worldwide.